Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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They are taken as supplements mainly. Its products are promoted using both the traditional and digital channels. Dabur products are available in varying sizes. Despite enjoying a market leadership position in several of its product categories, Dabur has always been focused on innovating to meet its ever-changing consumer preferences.

Besides these international brands that largely cater to the urban consumers in India Dabur’s hair care brands also face severe competition from the low-priced domestic brands like Chik from CavinKare and Parachute from Marico. Dabur has entered several product lines including home care, personal care, beauty and hygiene products as well as juices.

Cheshnotes is home to insightful articles, research and statistics. Honey, typically used in home remedies in most Indian homes, is positioned as a breakfast spread with health benefits by the company. To a large extent, it is because the strict regulations in overseas markets.

Positive outlook for personal care market. Utmost care has been taken in the analysis of the brands. The Ayurvedic medicines are still considered a secondary option. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc.

Dabur SWOT Analysis and Marketing Mix by Chesh

Dabur has been a pioneer in the Indian market with each of these product offerings. During FY, the company introduced more than 25 new products and variants across categories and geographies. Browse marketing analysis of more brands and companies similar to Dabur India. During FY, the company made its first overseas acquisitions, thus embarking on an inorganic growth path.


Through the acquisition, Dabur gained access to the company’s Hobby and New Era brands. It has extended its presence into neighboring countries like Nepal, Bangladesh and Pakistan as well as western markets. For years, Dabur has remained the hallmark of good health for Indians.

Dabur India SWOT Analysis and Marketing Mix

The net profit was INR7, The company recorded revenues of INR61, In Turkey, Dabur made its first overseas acquisition, Hobi Kozmetik Group, a personal care products company that markets a wide range of hair care, skin care and body care products. Namaste is one of the largest players in the ethnic hair care segment in both US and African markets. Several of its herbal health care products do not enjoy a high degree of awareness either.

Dabur also holds the number one position in swto repellant creams category with the Odomos brand. Apart from it, Dabur is also into strategic partnership with several international brands.

Dabur India SWOT Analysis, Competitors & USP

The acquisition added a complementary product portfolio to Dabur’s existing one, seot allowing it to expand its scale of operations and strengthen its presence in the Middle East and North African region. To tap into a larger customer base the brand has also made its products available ssot smaller sizes. Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas. Growing OTC pharmaceuticals market in India. Its shampoo and oil are available in small sachets of 1 INR onwards.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

There are both herbal and non-herbal brands in this segment fighting for market share. Concepts Contests Marketing Mix. Mergers and acquisitions to strengthen the brand 3.

Strong market position imparts distinct competitive advantage to Dabur and facilitates revenue and business expansion growth prospects for the company. Its advertisements appear in regional newspapers, and magazines as well as on television and the internet. Apart from that, Dabur extended its product line to include Fem bleaches as well as home care products like Odonil freshners.


For instance, during FY, the company developed new flavors for fruit juices such as tender. Dabur can open its own brand outlets for the promotion of its brand throughout India.

Apart from that the competition from the alleopathic medicines is also high. Such acquisitions complement Dabur’s portfolio, offering it a strong platform to enter newer product categories and markets. Despite being one of the leading players in these markets oral care and hair carethe relatively lower market shares reflect the intense competition in these product categories.

Procter and Gamble 7. Dabur has products present in over 60 c0untries and distribution through distributors and 3 million outlets 2. The per capita gross. Competition from unbranded and local products. While the company already commands market leadership.

Now, Dabur is aiming to expand its foreign presence further by acquiring more of the foreign brands. They also strengthen the company’s international presence by opening up immense opportunities in the newer growth markets in the international arena.

The personal care market has been expanding rapidly due to the increasing purchasing power and. Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur. Edit the Brand or Add a New One: Dabur is among the oldest herbal brands in India which was founded in sabur The brand has also extended its presence globally.