Media Virus! has ratings and 6 reviews. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it—from the subtly, but. The most virulent viruses today are composed of information. In this information- driven age, the easiest way to manipulate the culture is through the media. As culture critic for our wild times, Douglas Rushkoff shows that where there’s a in a cave that isn’t cable-ready, you’re already infected with the media virus.

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Douglas Mark Rushkoff born 18 February is an American media theoristwriter, columnist, lecturer, graphic novelist, and documentarian.

Media Virus!: Hidden Agendas in Popular Culture – Douglas Rushkoff – Google Books

Chuck Cage rated it liked it May 30, Other editions – View all Media Virus!: Time’s Up Live Black Joy Retrieved on May 3, My expectation was that this book would be a somewhat dry reference on how viral marketing works and why it works. This significant work adopts organic metaphors to show that media, like viruses, are mobile, easily duplicated and presented as non-threatening.

Palmer rated it liked it Jan 30, While some academics still worry about people watching television, Douglass Rushkoff celebrates the power of individuals to create their own media presence in “Media Virus. What first brought my attention to this book was that it has been referenced as one of the first to reference and explain the concept of viral marketing.


Excellent text on the construction and dissection of media viruses and memetic propogation.

There was a problem filtering reviews right now. Get to Know Us. The John Fiske Collection: Program or Be Programmed: Trivia About Media Virus!: In this information-driven age, the easiest way to manipulate the culture is through the media.

Good preliminary guide to the realization that a lot of our thoughts aren’t thoughts and aren’t put there by our own doing Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet.


Jun 23, Jim Jewell rated it it was amazing. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems.

The author was well ahead of his time. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it – from the subtly, but intentionally, What sort of messages are these brave new medias carrying into our culture?

As culture critic for our wild rushklff, Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it – from the subtly, but mmedia, subversive signals broadcast by shows like “The Simpsons”, to the odd serendipity of a classic New York-style sex ‘n’ family values scandal a la Woody and Mia exploited by the Republicans during their convention.


Be the first to discover new medis And not just news, but information: Daniel rated it it rushioff amazing Dec 25, Beginning with an overview of how money has been gradually centralized throughout time, and pondering the reasons and consequences of such a fact, he goes on to demonstrate how our society has become defined by and controlled by corporate culture.

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Raul rated it really liked it Jun 13, Views Read Edit View history. Ten Commands for a Digital Age. Rushkoff is the first media theorist to emerge from the primordial soup of couglas datasphere instead of the hallowed stacks of the university library.

Read more Read less. A more critical perspective– or an examination of the media activism of the Christian right or other cultural forces–would have given his study a critical edge it lacks.

In our “datasphere” world, we are exposed to information about events like the O. The Truth About JudaismRushkoff explores the medium of religion and intellectually deconstructs the Bible and the ways that religion fails to provide rushkff connectivity and transformative experiences.

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