Öz. Bu çalışmanın amacı, yiyecek ve içecek işletmelerinin duyusal pazarlama farkındalıklarını belirlemek ve işletmelerin bilerek ya da bilmeyerek kullandıkları. Duyusal pazarlama, müşterilerin duyularına hitap ederek duygu ve .. Araştırmalar gösteriyor ki günümüzde duyusal pazarlama markalar için olmazsa olmaz bir. Duyular ve duyusal uyarıcılar, tek başına veya bir arada, tüketicilerin ürün, marka, hizmet ortamı gibi pazarlama unsurları hakkında çıkarım.
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Chemical Senses, 31 4 Multisensory congruence and its effect on the aesthetic experience. The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands. Journal of Consumer Research, 22 2— Applied marketing science, 5 3 English Turkish English Login.
How the 5 senses influence buying behavior. International Journal of Hospitality Management, duyisal 4 Journal of Consumer Psychology, 20, Journal of international marketing, 8 4 Background music as an influence in consumer mood and advertising responses. Journal of retailing, 77 2 The effects of music in a retail setting on real and perceived shopping times. Exploring the effect of ambient scent on social interactions.
Journal of Consumer Research,34 6 An exploratory study on the impact of involvement level and time pressure. Are you pazarlamaa the right colour?
Journal of marketing practice: As a result of the two experiments, black packaging color affects the expectation duuysal the intensity of the scent, but has no effect on the perception of the intensity of the scent and the expectation of the softness of the washed clothes with the softener. Journal of Business Research,49 2 Packaging and purchase decisions: Engaging the senses to affect perception, judgment and behavior.
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To have and to hold: The perceptual transfer of product container haptic cues. Journal of Consumer Psychology, 22 3 Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content.
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As a result, the perception of the colors that are used in euyusal and packages should be evaluated in context and the influence of the colors on senses should be considered in addition to the meanings of the colors that are widely known.
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